#Chrome cast roku software#

Additionally, as someone who uses a Chromecast with Google TV every day since my NVIDIA Shield TV died on me, I definitely feel like the current stick leaves me wanting for more performance and a more responsive UI.' 'I think that there's absolutely a need for more powerful streaming sticks like the Roku Ultra and NVIDIA Shield that are perhaps less closed into an individual player's ecosystem like Roku and Fire TV. Reached for comment, Moor Insights & Strategy senior analyst Anshel Sag suggested a market for something like this does exist. Nvidia's latest Shield TV is more than two years old, but there's no sign of a replacement model in the works. High-end performance and features without the triple-digit price tag. Suddenly, Google has a space in the market all to itself. Slap it on store shelves for under $100 and directly target anyone who's considering picking up a Shield TV. Maybe even throw in some love for power users with built-in USB or Ethernet ports, perfect for giving the Stadia experience some much-needed love and attention.

#Chrome cast roku software#

Fix those last few remaining software quirks, like those all-too-common crashes and missing multi-user profile support. Quadruple its local storage allotment and throw in an improved processor to give it the speed boost it desperately needs.

Take what's good about the current-gen Chromecast - the UI, the ease of use, the remote - and make something even better.

Taking the Pixel 6 approach to streaming sticks could be the exact approach needed to find footing in this ever-crowded market. Providing a high-end experience at mid-range costs isn't something new to Google in fact, it's quickly becoming the company's bread and butter. From there, shoppers are pushed into triple-digits, with the Nvidia Shield TV and 5th gen Apple TV both priced at $150. Those gadgets are the only choices you'll find in the $70 to $90 price range.